Coach Prime

An electrifying and poignant insider account of the Fall 22 season at Jackson State University, where NFL legend Deion Sanders coached the team to a near-perfect season, and along the way, attracted the nation's top recruit, ushered in an HBCU resurgence, and revived the spirit of a small, Southern town. "We have to win on the field. We have to win in the classroom. We have to win in the community. We have to win at home for our families. Then we have to win as men. The thing we're trying to do is not just about football here at Jackson State. We gotta win at every category of life and not only that, but we have to dominate."--Deion Sanders aka Coach Prime Back in the day, Jackson State University boasted one of the finest football programs in the nation. It was the home of NFL Hall of Famer Walter Payton and a top pick for the country's best and brightest student-athletes. But over the years, powerhouse teams and conferences came calling, and Jackson State and other historically black colleges and univers