Quench Your Own Thirst : Business Lessons Learned Over a Beer or Two

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon"Boston Beer's Jim Koch offers readers a six-packof wisdom." - The Boston Globe"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."--Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + CoPull up a chair and crack open a Sam Adams. It's time to leave behind business as you know it.Quench Your Own Thirst covers everything from finding your own Yoda to Koch's theory on how a piece of string can teach you the most important lesson you'll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecd