What Would Apple Do?

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. What Would Apple Do? brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.